Founding 15 — Now Open

For men who've built
everything.
Except the body
to enjoy it.

Drop 8–12kg. Move pain-free. Look like an athlete again. In 90 days.

Apply Now — Reply "EDGE"
The Situation

You're doing well
on paper.

Business is solid. Family's handled. From the outside, it looks like you've got it sorted.

But your body tells a different story. You wake up stiff. Your back's been "a thing" for years. Your shoulder clicks. Your knee doesn't like squats anymore.

You've tried to get back into it. PTs. Classes. Doing it yourself. Every time — same pattern. Push for a few weeks, something flares, you stop.

"I used to be that guy."

That thought doesn't go away. Built Athletic 90 is how you silence it.

The Programme

90 days. Three phases.
One outcome.

You drop 8–12kg, rebuild a lean athletic body, and wake up without pain. You train three times a week and feel better after every session — not worse.

Days 1–30

RESET

Pain handled early. Weight moving in week one. Training feels good again. You go from dreading sessions to looking forward to them.

Days 31–60

BUILD

Shape appears. Shoulders widen. Chest fills. Waist tightens. Strength climbs. You're not trying to be consistent anymore. You just are.

Days 61–90

EDGE

Final push. Sharp. Lean. Athletic. Day 90 — you take the photo you haven't taken in a decade.

What We Do Together

Everything you need.
Nothing you don't.

Is This For You?

Honest answer.

✅ This is for you if…

You've trained before. Not starting from zero. You just can't put it together without something breaking.

You've got 45 minutes, 3–4 times a week. That's it.

You want to look sharp, lean, and athletic again — not bulky, not beaten up.

❌ This is not for you if…

You're looking to "get back into fitness" casually.

You want random workouts and motivation.

That's not this.

Real Results

Real men.
Their words.

38kg
Lost across 3 men
3
Men in their 40s
0
Burnt out

Daniel, 45

86kg → 70kg

Under 10% body fat. Trains 3×/week, eats out, still has a life.

James

87kg → 71kg

Post-Covid, low energy, stuck. Now leaner, stronger, sharper. Everyone noticed.

Rakesh

Lean & In Control

Was drifting backwards and accepting it. Now lean, consistent, and in control.

The Guarantee

I'm on the hook
until you get the result.

Train three times a week. Log your nutrition. Complete your check-ins.


If you're not visibly leaner and moving better in 90 days — I keep coaching you at my expense until you are.


No refund games. No fine print. Just me, on the hook, until we get you the result you paid for.

Founding 15 Bonuses

Get in first.
Keep the rate for life.

7-Day Bodyfat Drop Protocol

Drop 2–4kg in week one. Visible momentum, straight away.

800 AED value

Pain-Free Protocol

Fix back, knee, and shoulder pain in the first 48 hours.

1,200 AED value

Day 90 Physique Shoot

Professional shirtless shoot. The photo you haven't taken in a decade. First 10 only.

1,500 AED value

Lifetime Price Lock

1,500 AED/month for life. Price rises to 9,000 AED after this founding round.

Priceless
Your Investment

Less than a weekend
in Europe.

4,000 AED
paid in full  ·  or 3 × 1,500 AED

You'll spend more than that on a few weekends away this year. This pays you back in how you look, move, and feel for the next 20 years.

DM on Instagram — 15 Spots
15 spots only.   Price rises to 9,000 AED after this round.
Physique shoot limited to the first 10 members.

Just a decision.

No chasing. No pressure. Reply "EDGE" and I'll send the application. If it's a fit — you're in.

Reply "EDGE"

P.S. The first 10 get the physique shoot locked in from day one. Date set, target locked. Changes how you show up from week one.